La Flor Dominicana

La Flor Dominicana

LA FLOR DOMINICANA

La Flor Dominicana is a highly sought after boutique brand. The name translates to “Dominican Flower” in honor of the flower that blooms on top of tobacco plants which are prevalent in the Dominican Republic.
Litto Gomez left the jewelry industry after his North Miami Beach shop was robbed at gun point. Initially, he worked with a small Dominican brand named Los Libertadores but
a dispute with the owner pushed him to leave the brand behind.
    Litto and his wife, Ines Lorenzo-Gomez, founded the La Flor Dominicana brand in 1996. Neither of them have family history in the tobacco industry. Ines background is internal relations, which became highlighted by her savvy business choices.
    The distinctive characteristic that pulled kept the young brand alive after the 90’s cigar boom is the commitment to making good cigars regardless of numbers. Ines’ business expertise combined with Litto’s innovative passion for quality cigars keeps the brand afloat in the mainstream aficionado circles.
    In 1997, Litto impulsively bought a farm without Ines’ knowing. This decision proved to be crucial in allowing them to guarantee the quality of their cigars. The vertical integration of the cigar production process allows Litto to make effective and reliable quality checks.
     Litto and Ines know how to flow with the market. As the market taste preference shifted from mild to full-bodied La Flor Dominicana adapted. Litto also created various innovative cigars that attracted the interest of aficionados.
    The El Jocko line was launched in 1997 and was rolled into a unique bulbous shape that proved challenging to perfect because of its initial draw issues. La Flor Dominicana holds the only cigar patent for their unique chisel shape, which mimics the tapered mouth piece of instruments and was developed by Litto in 2003.  
    Creativity is celebrated at the La Flor Dominicana factory. Litto’s only instructions for the 2017 release of La Flor Dominicana Salomon Único were “Just have fun. It has to be unique and artistic, but it has to be good tobacco.” La Flor Dominicana has also released limited cigars for specific shops and events such as the Super Bowl cigar which has an angular cut foot and football design on the wrapper.
    The quality of La Flor Dominicana has been confirmed by critic after critic. Cigar Aficionado has rated two of their cigars as 95+, the Andalusian Bull and Salomon, which defines them as classics. Numerous publications have named La Flor Dominicana cigars as Top 25 including Cigar Snob, Cigar Aficionado, and Halfwheel.
    In the face of immense success, La Flor Dominicana remains a family owned boutique brand. Litto expressed that they have no intent in expanding to a level where the quality checks have to be delegated. Litto’s son Tony has joined the family business and his siblings are expected to follow.
    La Flor Dominicana knows the value of their work. They have been known to refuse unsatisfactory tobacco from suppliers because they can rely on their own quality tobacco. Ines has cut off several distributors who have improperly displayed the brand.
    Their commitment lies in crafting a memorable product not on making large profits. The Gomez family takes tremendous pride in being a part of your celebrations. When you enjoy a La Flor Dominicana cigar expect to be impressed, yet, they will still manage to astound you with their quality and consistency.
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