Nub

Nub

NUB

What does one expect from a Nub? A nub is typically defined as either the central point of a matter or a small lump. In the cigar industry, Nub is the brand that figured out how to hit the sweet spot of a cigar faster and stay there longer.
The brain behind this innovation belongs to Sam Leccia. As a passionate aficionado, Sam’s purpose in creating Nub was to find a way to enhance the
smoking experience by prolonging the most pleasurable part.
Sam had the idea when he started experimenting with different rolling techniques in his garage. Sam brought the cigar he had rolled to Oliva Cigar, where he worked as a sales representative, and shared his idea with them. At first, the Olivas were hesitant about the cigar because it could be seen as a gimmick and not be taken as seriously as they intended.
The brand was launched in 2008 and alongside it several giveaways to promote the new cigar, including a year worth of cigars and a car. The prize car was a custom 2008 BMW Mini Cooper Convertible. It was felt that the car represented the brand because like the cigar it was short and fat compared to its counterparts.
The Nub cigar size options are at most 4 inches long. The ring gauges range between 56 and 66. Nub cigars have the same amount of tobacco as most Churchills and their smoking sessions last about the same amount of time.
Nub features rich Nicaraguan filler tobacco in their cigars and they also use it to bind the cigars. The brand lines have different wrapper options, including Habano, Brazilian Maduro, Connecticut, and Cameroon. There are also Nub lines that have been infused with decadent coffee flavors.
Sam left Nub and Oliva Cigars in 2010. The production of Nub is now under Studio Tobac, a branch of Oliva Cigars partnered with Ernesto Padilla. Padilla is a talented Cuban immigrant and tobacconist. He also produces premium cigars for his own Miami-based boutique brand.
Nub invigorated the cigar industry and gained an immense following. Jose Oliva, the chief executive officer of Oliva Cigars, confirmed there are no longer any doubts about the brand “There's sincerity in it. The proof is in the imitations.” Since its release, other brands have created similar models to achieve the heightened smoke experience a Nub provides.
Nub has become an established brand. It has earned various accolades from several cigar publications including 90+ ratings from Cigar Aficionado and the “2008 Best Buy” award from Cigar Insider.
To answer the original question, when you smoke a Nub cigar you should expect an euphoric experience. Expect an encounter where you find yourself enjoying the peak moments of a cigar for a longer period but sooner than usual. Don’t snub a Nub because it is a new concept, fall into its indulgence.
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