La Aurora
LA AURORA
in turn passed on the knowledge and skill to his sons. Most notable amongst them is Francisco Fernando who would forever change the company’s trajectory.
As the brand developed, the local tobacco farming community grew to respect the La Aurora label. As well as the León family as a whole. In 1926, La Aurora adopted the majestic lion to represent the brand on their cigar band.
The lion was a fitting symbol for the brand’s commitment to integrity. Its passion for quality, and its status as a leader in the Dominican tobacco industry.
As their popularity grew, La Aurora became a small part of the family’s larger company. Despite the best efforts of the Dominican dictator, Trujillo, La Aurora kept a solid stand in the industry. Which prevented Trujillo from completely controlling the country’s tobacco production.
After Trujillo’s death in 1961, Empresa León Jimenes was able to fully flourish unabated. They entered the cigarette business and sparked a partnership with Philip Morris International. In which they produced Marlboro for the Dominican Republic. International exports began once again.
The company’s growth made room for Fernando’s son, Guillermo, who joined the business in 1983. That same year they bought the Bohemia Brewery and began to produce Heineken beer. In 1986, Cerveceria Nacional Dominicana, makers of Presidente beer, came into the company’s portfolio. Which solidified its presence as the leader in the Dominican beer market.
In 1987, the founder was honored with a brand of cigars, known as León Jimenes. During the 1990’s cigar boom, Guillermo took a leadership position in the cigar operation. Which represented just 1% of the company’s profile. During this time the need for skilled rollers skyrocketed so La Aurora opened a school to train new rollers.
Guillermo made La Aurora a focal point for the company once again. Giving it the dedication and care it deserved. In 1997, they relaunched a project to grow wrappers in the Dominican Republic, which at the time was unheard of.
The project proved to be a smashing success. In 2003 La Aurora released the legendary puro Dominican cigar line, known as 100 Años.
In 2010, connoisseurs reached out to Guillermo via Twitter asking for La Aurora 107 to be made as a Lancero. La Aurora thought it was a great idea! They agreed to create the cigar with one caveat, it was only made available via Twitter!
In 2011, Guillermo decided to separate La Aurora from the rest of the Empresa León Jimenes portfolio. This was done in order to preserve its integrity. Choosing to focus on its success as a premium tobacco company.
In 2004, La Aurora 100 Años was named the best Dominican Cigar in the World. Cigar Aficionado has also awarded the brand with several 90+ ratings.
Perhaps the key component behind La Aurora’s popularity is their decision to craft complex quality cigars. As opposed to focusing on a mass production operation. The complexity they achieve is made possible by their never ending quest for perfection.
Sourcing tobacco from countries such as Brazil, Nicaragua, Ecuador, and Peru to complement their Dominican roots. La Aurora is fit for the noblest connoisseurs. Those who can appreciate the value of its motto “Chosen tobacco, skilled craftsmen”.
La Aurora represents the zenith of premium cigars. Don't take our word for it. The brand has consistently earned critical praise. With multiple 90+ ratings from Cigar Aficionado for a wide variety of blends.
Even earning an envied spot on the Top 25 Cigars of the Year. Earning the number 2 spot for the year 2004. The reviewer described it as having "full, rich flavor and a leathery finish." Some brands go their whole life without a single blend on the Top 25, but not LA Aurora!
The critical praise is as varied as their selection of cigars. Cigar Journal awarded the Black Lion Cameroon Toro 25th best cigar of the year for 2016. With the reviewer noting:
“The cigar starts out oily and juicy on the palate. As the creamy, luxurious smoke builds, aromas of wood, earth and nut develop, revealing fruity vanilla sweetness and a peppery bite. A very spicy smoke. Medium-bodied.”
Cigar Lover Magazine joined in on the love. Awarding the La Aurora 120th Anniversary Robusto the number four spot for 2023. Describing it as "bold, flavorful, and full-bodied, with all these attributes in perfect harmony, resulting in a very well-balanced smoke,”.
...Read More
As the brand developed, the local tobacco farming community grew to respect the La Aurora label. As well as the León family as a whole. In 1926, La Aurora adopted the majestic lion to represent the brand on their cigar band.
The lion was a fitting symbol for the brand’s commitment to integrity. Its passion for quality, and its status as a leader in the Dominican tobacco industry.
As their popularity grew, La Aurora became a small part of the family’s larger company. Despite the best efforts of the Dominican dictator, Trujillo, La Aurora kept a solid stand in the industry. Which prevented Trujillo from completely controlling the country’s tobacco production.
After Trujillo’s death in 1961, Empresa León Jimenes was able to fully flourish unabated. They entered the cigarette business and sparked a partnership with Philip Morris International. In which they produced Marlboro for the Dominican Republic. International exports began once again.
The company’s growth made room for Fernando’s son, Guillermo, who joined the business in 1983. That same year they bought the Bohemia Brewery and began to produce Heineken beer. In 1986, Cerveceria Nacional Dominicana, makers of Presidente beer, came into the company’s portfolio. Which solidified its presence as the leader in the Dominican beer market.
In 1987, the founder was honored with a brand of cigars, known as León Jimenes. During the 1990’s cigar boom, Guillermo took a leadership position in the cigar operation. Which represented just 1% of the company’s profile. During this time the need for skilled rollers skyrocketed so La Aurora opened a school to train new rollers.
Guillermo made La Aurora a focal point for the company once again. Giving it the dedication and care it deserved. In 1997, they relaunched a project to grow wrappers in the Dominican Republic, which at the time was unheard of.
The project proved to be a smashing success. In 2003 La Aurora released the legendary puro Dominican cigar line, known as 100 Años.
In 2010, connoisseurs reached out to Guillermo via Twitter asking for La Aurora 107 to be made as a Lancero. La Aurora thought it was a great idea! They agreed to create the cigar with one caveat, it was only made available via Twitter!
In 2011, Guillermo decided to separate La Aurora from the rest of the Empresa León Jimenes portfolio. This was done in order to preserve its integrity. Choosing to focus on its success as a premium tobacco company.
In 2004, La Aurora 100 Años was named the best Dominican Cigar in the World. Cigar Aficionado has also awarded the brand with several 90+ ratings.
Perhaps the key component behind La Aurora’s popularity is their decision to craft complex quality cigars. As opposed to focusing on a mass production operation. The complexity they achieve is made possible by their never ending quest for perfection.
Sourcing tobacco from countries such as Brazil, Nicaragua, Ecuador, and Peru to complement their Dominican roots. La Aurora is fit for the noblest connoisseurs. Those who can appreciate the value of its motto “Chosen tobacco, skilled craftsmen”.
La Aurora represents the zenith of premium cigars. Don't take our word for it. The brand has consistently earned critical praise. With multiple 90+ ratings from Cigar Aficionado for a wide variety of blends.
Even earning an envied spot on the Top 25 Cigars of the Year. Earning the number 2 spot for the year 2004. The reviewer described it as having "full, rich flavor and a leathery finish." Some brands go their whole life without a single blend on the Top 25, but not LA Aurora!
The critical praise is as varied as their selection of cigars. Cigar Journal awarded the Black Lion Cameroon Toro 25th best cigar of the year for 2016. With the reviewer noting:
“The cigar starts out oily and juicy on the palate. As the creamy, luxurious smoke builds, aromas of wood, earth and nut develop, revealing fruity vanilla sweetness and a peppery bite. A very spicy smoke. Medium-bodied.”
Cigar Lover Magazine joined in on the love. Awarding the La Aurora 120th Anniversary Robusto the number four spot for 2023. Describing it as "bold, flavorful, and full-bodied, with all these attributes in perfect harmony, resulting in a very well-balanced smoke,”.
...Read More
La Aurora 107
La Aurora 107 Ecuador
La Aurora 107 Maduro
La Aurora 107 Nicaragua
La Aurora 107 USA
La Aurora 115th Anniversary
La Aurora 120th Anniversary
La Aurora 1903 Cameroon
La Aurora 1962 Corojo
La Aurora 1985 Maduro
La Aurora 1987 Connecticut
La Aurora ADN Dominicano
La Aurora Cazadores Claro
La Aurora Cazadores Maduro
La Aurora Cazadores Nicaragua
La Aurora Centenario
La Aurora Preferidos
La Aurora Preferidos 1903
La Aurora (discontinued)
La Aurora Principes (discontinued)
Page 1 of 1
Show
per page