Soneros
SONEROS (discontinued)
of well-known salespeople to establish a national salesforce.
But a year later things had blown up. In late May 2015, Spence Drake—who had been hired as vp of sales—left the company. Robaina announced he was ending his relationship with Cubanacan in mid-July and the González family announced it would not produce cigars for Cubanacan anymore.
Since the tumultuous 2015, Cubanacan had largely not been heard from, something that began to change on 2018. In those same two years the other three parties: Drake, Robaina and the González family—have continued working together. Drake started White Hat Distribution to distribute both the HR brands as well as the González family brands, which brings us back to Soneros.
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But a year later things had blown up. In late May 2015, Spence Drake—who had been hired as vp of sales—left the company. Robaina announced he was ending his relationship with Cubanacan in mid-July and the González family announced it would not produce cigars for Cubanacan anymore.
Since the tumultuous 2015, Cubanacan had largely not been heard from, something that began to change on 2018. In those same two years the other three parties: Drake, Robaina and the González family—have continued working together. Drake started White Hat Distribution to distribute both the HR brands as well as the González family brands, which brings us back to Soneros.
...Read More
